Miniso, a brand owned by Asian investors, opened the doors of its first store in Lithuania today. One of the most popular Asian brands has more than 4200 stores worldwide. Finally, the first store was also located in Vilnius. It is planned to open 8 more stores in Lithuania within three years in Latvia. In addition to physical stores, e-shops will also be introduced soon. trade in Lithuania.
Not only travel enthusiasts have heard about Miniso, but also lovers of fashionable brands
Sandra Svirčinskaitė, a businesswoman who cooperates with the international Miniso brand on a franchise basis, said that Lithuanian people, if they don't know it yet, will definitely fall in love with this brand because of the joy of shopping in an exceptionally colorful store and the price-quality ratio of the goods.
Home, beauty and leisure goods and toys in the first store opened.
"Colorful, high-quality, fun - these Miniso items have been popular all over the world for a long time. We are happy to be able to open the doors of the first store in the CUP shopping center. Here, both young people and families and buyers who have not lost their youthfulness will find cute and necessary goods," says S. Svirčinskaitė, director of Miniso LT.
Expansion in other large shopping centers in Lithuania and Latvia is planned
Since 2013 developed brand established in more than 80 countries and regions, incl JAV, Canada, Australia, Spain, UAE, India and Mexico.
In the Baltic countries, 8 additional stores are planned to be opened in Lithuania and Latvia. Other stores in 2023-2024. will be opened in the center of Riga "Alfa Akropole", as well as PC "Mega" Beautiful, PCOz" in Vilnius, PC "Mega" Klaipėda etc.
Collections are presented every year - the most famous cartoon characters and collaborations with global brands
According to the director of "Minis LT", S. Svirčinskaitė, this brand is especially loved by young people because of the ideas that go hand in hand with the trends. New collections with everyone's favorite cartoon characters or brands like Coca Cola, Minions or Marvel.
"Every year, this network surprises its customers with unexpected collaborations with the most famous brands. It's interesting, because the collections are very different, the product categories are very broad, so you never know what products will be available next season", says S. Svirčinskaitė.
