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Caffeine
Vilnius market

Reitan Convenience wants to gain sole control of Caffeine

ELTA
in 2018 November 02 09:17
3 min. reading
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The company "Reitan Convenience" requested the permission of the Competition Council to acquire 100% of of the shares of the company "Keturi khomi", gaining sole control of this company.

Reitan Convenience operates in Lithuania through Reitan Convenience Lithuania and Press Express. "Reitan Convenience Lithuania" manages the chain of fast and convenient shopping stores "Narvesen" and the chain of kiosks "Lietuvos spauda". Press Express is engaged in the wholesale distribution of books and press publications.

Four Rooms is engaged in the activities of cafes and restaurants. The company operates the Caffeine coffee chain, and the acquired company's related companies, Coffee Inn and Neli Tuba, manage the Caffeine coffee chains, respectively in Latvia and in Estonia. The Coffee Point company is engaged in coffee wholesale and food production.

ELTA reminds that at the beginning of October it was reported that the largest manager of private and venture capital funds in the Baltic States "BaltCap” and the company “Keturi khomi” and the Norwegian “Reitan Convenience” signed a 100% purchase of the cafe chain “Caffeine”. share sale agreement.

"Caffeine" was founded in 2007 by four Lithuanian businessmen - after the transaction was completed, they continued to manage the chain of cafes and implement the adopted development strategy.

BaltCap invested in Caffeine in 2012. Since then, the chain has grown to more than 60 cafes in Lithuania, Latvia and Estonia.

"Over the next five years, we plan to significantly increase the number of Caffeine brand cafes and expand geographically. We also have many ideas for improving the form and content, we will continue to spread the culture of coffee drinking, and implement the latest roasting and production solutions. Reitan Convenience focuses on customers, employees and continuous improvement of the sales network. Their accumulated experience will be a source of help and advice for us. BaltCap has been a caring and reliable partner to whom we are grateful for the opportunities that have been given to us,” Nid Kiuberis, Head of Coffee and Communications at Caffeine, previously said.

"Caffeine" is one of the strongest cafe brands in the Baltic States, known for its quality coffee and excellent service. Cafes of the chain are located in the most strategically important places of the largest cities. We plan to further develop our business in the Baltic countries and believe that Caffeine will provide us with new development opportunities in other countries," said Johannes Sangnes, CEO of Reitan Convenience.

The structure of the Norwegian Reitan Group consists of five parts: REMA 1000, Reitan Convenience, Uno-X Group, Reitan Properties and Reitan Capital. The turnover of the group exceeds 9 billion. 37 thousand people work in its companies. people.

Reitan Convenience has 2250 stores in seven countries. "Narvesen" operates in Lithuania, Latvia and Norway, "7-Up" in Norway, Sweden and Denmark, "Northland" in Norway, "Pressbyran" in Sweden, "R-kioski" in Finland, "R-kiosk" in Estonia and "Lietuvos spauda" In Lithuania.

Rūta Grigolytė (ELTA)

TAGS:CaffeineEltaKavaCafesNew
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