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FestivalsStyle

"Fashion Infection" Behind the Scenes Challenges: Mask Parade

Donatas Andrijauskas
in 2020 October 12 07:00 a.m
3 min. reading
Photo: Vaidas Jokubauskas
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Bans inevitably encourage fantasy – when a door closes, a window opens. With the mask becoming a must-have accessory in public, you need to think carefully about how to stand out from the faceless crowd. If we believe the legend that the real mirror of a person is the eyes, now is their hour of glory!    

A little more than a week before Fashion Infection, a backstage hotline has been set up. Hair and make-up artists have already done experimental tests and know the ideas of all designers. Although on the catwalk, the natural image may look like a sketch of a light hand, in fact, behind the scenes, skilled craftsmen work at jet speed. Models never have doubts about their beauty, but the audience will have to solve a puzzle this year - how not to be noticed? 

Eye art 

Usually, "Fashion Infection" viewers dress code - every stylist's personal matter of honor, this year one rule applies to everyone without exception: a protective face mask is mandatory! Lipsticks are eliminated, but the eyes can be highlighted in such a way that even mother will not recognize. An ideal chance to express the inner artist.

"When half of the face is covered by a mask, the eyes become the most prominent accent. Eye make-up trends suggest trying the craziest, brightest colors, asymmetry, sparkles, even jewelry decoration. But at the same time, you want organic cosmetics with an exclusively organic composition, especially when it comes to foundation and powder. Therefore, during the festival we will use "Inika Organic" products, distinguished by their naturalness and highest quality. This is especially relevant when the same model has to change her makeup six times in one evening. "Inika Organic" is designed for sensitive skin, so it does not cause any side reactions, protects and protects", - says Eginta Radžiūnaitė, the master of the festival's make-up team.  

Behind the scenes drama

There will also be changes behind the scenes, whose secrets are always the most intriguing. According to backstage coordinator Ieva Patapavičiūtė, this year the public casting, which has become a tradition, was deliberately abandoned. "The work schedule of many models has changed drastically, some of the planned orders have been canceled. That is why we want to support professional agency models that are currently stuck in Lithuania. Skills do not disappear, but maintaining physical form is necessary. The "Fashion Infection" catwalk will not be ordinary - XNUMX-meter steeplechase will require both speed and energy," - I. Patapavičiūtė tells about the upcoming fashion show.

Two parts event with a break and an intense pace will not allow you to yawn. There will be no shortage of intrigue: although statistically women dominate in Lithuania, this year - at least on the catwalk - designers promise a male predominance.

Don't miss the invitation, buy a ticket

The "Smoke Factory" is not rubber - you should decide on your October weekend plans quickly - the train will not wait for those who hesitate, and the number of seats is extremely limited. Tickets for October 16 and 17. the ongoing "Fashion Infection" and the long fashion weekend extending the 18th "Injection" (without train tickets) are distributed by Paysera.

TAGS:FestivalFashion infectionNew
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