PC "Europa" presents another exclusive place, responding to the intense pace of people from the surrounding offices. The only such new concept "Caffeine" in Vilnius is already open here, offering a quality breakfast and snack menu. In addition to the usual assortment loved by visitors of this cafe chain, croissants baked on the spot with various fillings, sandwiches with roast beef, trout or shrimp, and other novelties found only here will be waiting for you.
"When developing the concept of the shopping center, we paid great attention to ensuring that employees of the surrounding offices have cozy, unique and high-quality places to eat. The new concept "Caffeine" will perfectly complement the already established and proven offer - "Ali šokoladinė", "Huracán Coffee" and "Dialogų" food and conversation space currently operating on the first floor. Together with the upcoming openings of as many as three restaurants and terraces, this step finalizes the transformation of the first floor of PC "Europa", creating a qualitatively exclusive space for food and a new center of attraction," says Viktorija Gražienė, manager of the shopping center.
The new, more than 100 sq. m. Caffeine has over 40 seats, and in the warm season it will also open a terrace. Here, customers will find not only the usual Caffeine assortment, but also unique new items for breakfast and daytime snacks.
According to Saulius Žilėnas, the head of Reitan Convenience Lithuania, which manages the Caffeine and Narvesen brands, the new café stands out for its concept and assortment solutions, which have proven successful in the Caffeine expanded assortment café on Kaunas Laisvės alėja. The design and menu of the café opened in PC Europa correspond to the best practices of this café.
“When considering where to implement this concept in Vilnius, PC Europa was a natural choice both strategically and emotionally: Caffeine had several cafes here, which many of our customers remember very well. So returning to this location symbolizes a return home for us,” says S. Žilėnas. “In addition, PC Europa’s diverse audience – from city dwellers in a hurry to people who want a more relaxed coffee experience – is perfect for testing this concept and assessing how Vilnius customers accept it.”
The new Caffeine is the first of several openings planned for PC Europa at the beginning of this year. By Easter, the renovated Caffeine will open its doors in the shopping center. restaurant "Fortas", and soon after - the Japanese food restaurant "Miyako". To welcome the cold season, the shopping center will have cozy outdoor terraces.
In the coming months, PC Europa will introduce an exclusive 1400 sq m entertainment space for families, Danger Park, and an 1800 sq m co-working space, Spaces, is planned for early next year.
