In September, the second sports club of the expanding RE.FORMATAS network will open its doors. The new one boutique gym type club will be located in the Park Town business center on Lvovo street.
According to the manager of RE.FORMAT, Ramūnas Gruš, 0,5 million was invested in the new club. euros, its space will occupy an area of 510 square meters.
The first sports club of the network "Verslo triakampye" on J. Jasinskis Street in the capital has been operating since February.
A proven concept
According to R. Gruš, the new club was created in accordance with an already proven concept: the chosen location is a modern business center in a busy part of the city, aimed at the needs of a modern, time-saving Vilnius resident. Club equipment and sports programs are adapted for him.
"Like the first club, the new one will maintain the same idea of interior and equipment - clearly separated areas for different activities: an aerobics room, a space specially adapted for high-intensity training and a minimal free weights area, where traditional trainers will be replaced by various benches, weights and other equipment ", R. Gruš reveals.
According to the head of the network, the concept is maintained because of the desire to go in the same direction - group training. The experience of the first sports club showed that group training has a lot of potential and its popularity in Lithuania is only gaining momentum.
"RE.FORMATE focuses on group training. This direction is naturally dictated by the growing demand for such training. In the new club, three group training sessions can take place at the same time, the maximum number of participants in each of which can reach up to 15 people", says R. Grušas.
According to him, the same concept of group training and clear separation of zones will be maintained next year in Vilnius as well. in the old town In the third RE.FORMAT sports club opening in "Paupio" district. The network of clubs is developed by one of the largest Lithuanian companies, Darnu Group, which creates spaces for life, business and recreation.
The most popular workouts - up to 30 minutes.
According to R. Gruš, experience has shown that the visitors of clubs located in business centers are people who value their time very much, who usually exercise before or after work or during their lunch break. Therefore, the most popular are short, up to 30-minute intense workouts.
According to the head of RE.FORMAT, in the past group trainings were more popular with women, but now men are choosing them more and more due to their greater efficiency.
"In the new club, there will be more effective - high-intensity and shorter training sessions, so that a person can achieve the best result in the shortest possible time." Of course, today's extremely popular pilates or yoga trainings are not abandoned in order to fulfill the expectations of people with various needs," says R. Grušas.
The director of the RE.FORMATO network notes that the customers of sports clubs in Vilnius today have more opportunities than ever to choose the service they want, both in terms of price and its specifics.
"We discovered our customer, for whom a gym is much more than a place to exercise. Our customers appreciate that their expectations are met here - from professional advice to details that create the highest comfort at every step. We do not shy away from experiments - we present news or unconventional ways of communicating with our existing and potential customers, so the flow of regular visitors is constantly growing. We hope that we will maintain this trend in the new club as well", says R. Grušas.
The new RE.FORMAT sports club in the Park Town business center will open its doors to its first visitors on September 16.
