in 1946 a strategic plan for the modernization of candy production in the Lithuanian SSR was drawn up. According to it, in 1952, the most modern candy factory of that time "Pergalė" was built in Žvėryne. Currently, "Vilniaus pergalė" is the confectionery factory producing the widest range in the Baltic States. Confectionery products produced by the company have repeatedly won various awards and medals. The company focuses on the traditional "Lithuanian" taste, uses only the highest quality natural raw materials and is constantly looking for new, more popular recipes and attractive packaging designs. The assortment produced by Vilniaus pergalė AB is: chocolate candies, unglazed candies, toffees, chocolate bars, sweet bars, chocolate bars, halva bars, halva, hematogen, waffles, corn, liqueur sweets, cookies, caramel, marshmallows, dragee. The main part of the production is focused on the middle-income buyer. According to a survey of shop prices, "Vilniaus pergalė" production prices are lower than other Lithuanian companies producing products of the same level.
Currently, the products are exported to Germany, Holland, Spain, England, Ireland, Israel, JAV, Russia, Latvia, Estonia, Poland and other countries. in 2006 about 11000 tons of confectionery products were produced. Currently, AB "Vilniaus pergalė" intends to acquire Šiauliai company "Naujoji Rūta" by increasing its operational capacity and export volumes, and one of the largest groups of companies in Lithuania - concern "Achemos grupė" - is selling its confectionery business in order to further optimize its business portfolio and focus on existing strategic activities.
The company "Malespurchased the former territory of the "Vilniaus pergalė" candy factory, where the "Žvėrynos namai" apartment block was built, for 7,8 million. euros, and invested 24 million in the construction of four stages. euros. in 2013 as soon as the settlement project started to be implemented, back in 1951 In the basement of the built boiler room, a warehouse of jars was discovered, where - about 400 jars of jam - they were most likely used to make the filling for "Vilniaus pergalė" products. The warehouse has already been demolished during the implementation of the project, but some of the jars have been safely moved to another location.
Information prepared by: Valdas Selenis, VilniusGO.lt
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